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The phenomenon of false advertising for medical devices and the practice of non-medical devices operating in a gray area is prevalent.


In recent years, with the deepening of social aging, the enhancement of people's health awareness, and the rise of the "beauty economy", home medical devices with health care and rehabilitation functions have become popular, and light medical beauty has gradually gained popularity, with "medical device" products standing out. However, there are frequent occurrences of false advertising and exaggerated claims regarding medical devices. At the same time, the phenomenon of non-medical device products claiming therapeutic effects and skirting the regulations of medical devices has also been rampant.

In response, regulatory authorities attach great importance to this issue and have deployed a registration cleanup work focusing on medical cold compress patches, especially addressing issues such as non-medical devices being registered as medical devices and "high-class low-registration" problems; they are also conducting in-depth "cleaning the internet" actions against illegal activities related to products like sodium hyaluronate, which have high public concern, frequent public opinion incidents, and wide application.

This article summarizes public opinion, regulatory policies, and rectification actions, reviewing the false advertising of medical devices, the chaos of non-medical devices skirting regulations, and their governance situation.

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